Alot of the thinking in this post is drawn from Neil Postmans book “Amusing ourselves to death”. I recommend reading it as it is a fantastic look at a world in media transition.
Is context free information creating a world of “strangers and pointless quantity; a world of fragments and discontinuities, a world of dignified irrelevance and incoherent discourse?
Ask yourself the question how often does any of the information you receive influence your daily business? The truth is very rarely, if ever.
This question raised by Neil Postman in his book “amusing ourselves to death” written in the mid 80’s and has become ever more prophetic ever since. It provides a brilliant assessment of the social impact of the telegraph (and television) and context free information upon society.
Twitter, a real time information delivery system is mirroring and building upon the foundation laid by the antiquated system of the telegraph. Samuel Finlay Breese Morse’s invention the telegraph promised to create “one neighborhood of the whole county”. It annihilated space and time by linking places that had no need or reason to be connected, were connected. It also created a new paradigm for information and the sharing of information.
The telegraph was the first context free information environment, (essentially, the value of information need not be tied to any function it might serve in a social and political decision making) and as a result realigned the information action/ratio to one more abstract and remote. We began using less and less of the information received in our daily lives.
The telegraph made the “irrelevant, relevant”, and created value for information based on its “novelty, interest and curiosity factor” not it’s practical application in the real world . Echoing Coleridge’s poem, ’ Water water everywhere, but not a drop to drink” this new connected paradigm delivered information that had very little, if anything to do with the person it was addressed. The telegraph became service that sent information that answered no question asked and offered no reason to reply. Postman suggests
” The Telegraph may have made the world into “one neighborhood”, but it was a peculiar one populated by strangers who knew nothing but the most superficial facts about each other”
Sound familiar? Postman also argues that the legacy of the telegram was to establish:
- dignified irrelevance and amplified impotence
- created incoherent discourse through broken time and broken attention
In parallel the principal strength of the telegraph, as with twitter is to move mass amounts of information very quickly, it is not to collect it, explain it, or analyze it. Both Twitter and the telegraph lack permanence, continuity and coherence. The telegraph according to Postman is best suited to :
- “Flashing messages, each to be replaced by a more up to date one”
- “Facts push other facts into and then out of consciousness at speeds that neither
permit or require evaluation”
What are the ramifications of context free, real time information? Read the below paragraph from the book distilling the characteristics of the telegraph.